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You can choose to create your styles in the Master itself (the topmost slide in the Master) which will apply styling to all Layouts in the Master, or you can create your styles in an individual Layout which is what we’ll do here in the default Title and Content layout.

(But I’ve never actually found a reason to have more than a single placeholder and more than 4 or 5 styles in a file.) Setting up Your Styles But on the other hand, you can actually have as many mastered placeholders as you like in a file-as many different layouts as you like and as many different placeholders on a single layout. This won’t work with “rogue text boxes” not tied to a Master Layout. The caveat here is that to make use of any of this styling, the text on a slide must reside in a content or text placeholder. Content placeholders and text placeholders can each contain up to nine levels of bullet points (although the default only shows the first five levels.) And each one of those levels doesn’t actually need to be a bullet point, but rather can be styled with information such as font, type size, color, line spacing, space before/after, character spacing, capitalization, etc. The secret lies in those bullet point-ridden placeholders in the Master.

But with a little creativity, you can actually create text styles in PowerPoint that can be applied, edited, and globally re-applied. Not in the way there are in Microsoft Word, Adobe InDesign, and even Keynote. Wait, there are paragraph styles in PowerPoint?!